About me
With a foundational background as an Assistant Professor in Engineering, I transitioned into a Startup Builder and Business Strategistwith 6+ years of experience driving innovation, operational excellence, and go-to-market strategy across financial services, edtech, and startup ecosystems. Equipped with an MBA from Canada, Certified Scrum Product Owner (CSPO), Lean Six Sigma White Belt, and business analysis expertise, I’m ready to deliver value in the corporate world. I bring an engineering mindset of structured problem-solving, systems thinking, and design thinking—applied through a unified lens of business consulting, strategy, analysis, and operations. Focused on understanding customer needs, I craft user-centric solutions that align teams, optimize processes, and drive measurable outcomes through Agile execution and strategic documentation.
Professional Experience
Business Process and Marketing Consultant
GNA TECHNOLOGY BUSINESS INCUBATOR, Punjab, India
Feb 2024- Feb 2025. 1 Year 1 Month
Spearheaded onboarding process improvements in a financial services firm while pursuing MBA;led needs analysis, and conducted UAT with brokers to ensure compliance and operational efficiency.
Led end-to-end workflow optimization using DMAIC methodology; standardized SOPs across mortgage operations, CRM, and marketing, reducing onboarding errors by 30%.
Developed executive-level Power BI dashboards and Swimlane workflows to monitor revenue, funding, and expenses—enabling cross-functional alignment and real-time strategic decisions.
Partnered with stakeholders across departments to document and streamline technical workflows, introducingCRM automation that enhanced compliance and operational consistency.
Negotiated and secured strategic MoUs with financial institutions, expanding market presence and establishing new sponsorship channels.
Led the end-to-end revamp of digital marketing strategy across website, social media, and email channels to improve brand visibility and engagement.
Managed a cross-country team of graphic designers (India) to deliver consistent visual branding across all digital campaigns and platforms.
Created and implemented weekly content calendars aligned with campaign goals, resulting in improved follower engagement and lead generation.
Designed and executed A/B testing for marketing emails and ad creatives, optimizing click-through rates and conversion performance.
Head – Incubation Centre (Founding & First)
S3 MORTGAGES, Surrey, BC, Canada
March 2022- March 2023. 1 Year 1 Month
Left teaching and rejoined GNA Group;Founded and led the GNA Technology Business Incubation, building a structured innovation ecosystem from ideation to investment-readiness for startups in healthtech, agritech, automation and AI.
Developed and submitted multi-year funding proposals to government agenices outlining strategic plans, budgets, and resource allocations to secure support for incubation programs and founder outreach events.
Organized Startup Punjab, Science City, and MSME funded, events to showcase incubation capabilities and attract early-stage talent and external startup founders.
Aligned university-wide labs and infrastructure resources to support startup MVP development ondemand, optimizing access and usage of academic facilities.
Identified and onboarded Sr. faculty experts and innovation managers/board members(GNA Gears) as part-time mentors and domain advisors, supporting venture growth and strategic coaching.
Managed end-to-end marketing campaigns and social media strategy for innovation events and programs, including creating weekly content, overseeing all platform engagement, and conducting inperson outreach and stakeholder meetings.
Directed business process analysis using DMADV and VSM for 5+ startups, including MVP scoping, go-tomarket strategies, and product–market fit evaluation in Agile environments.
Managed all compliance and reporting processes for the Incubation Centre in coordination with Chartered Accountants to ensure fiscal accountability and regulatory alignment.
Assistant Professor & Head – Innovation Centre, GU-CI
GNA UNIVERSITY, Punjab, India
Jul 2016- Jan 2022 5 Years 7 month
Joined as Assistant Professor in the Faculty of Engineering, specializing in Digital Signal Processing, IoT, and Python; mentored students through real-time, project-based learning and application development.
Served as Academic Program Coordinator, leading curriculum development and e-learning strategy; aligned syllabi with emerging tech trends and industry needs.
Coordinated academic board meetings for syllabus approvals, prepared detailed documentation, conducted need-gap analysis, and drove change implementation across departments.
Designed and implemented LMS frameworks for course delivery, assessments, and onboarding—enhancing student engagement through interactive content and modular learning paths.
Founded and scaled the Centre for Innovation; developed startup and IPR policies to support project to product transitions and foster entrepreneurship on campus.
Directed 20+ interdisciplinary, real-time innovation projects involving automation, smart systems, and AI-enabled solutions; embedded SOPs for project execution and progress tracking.
Mentored 100+ students and faculty across AI, Python, Signal Processing, and IoT; guided 15+ MVPs and supported 10+ patent filings rooted in practical, real-world applications.
Appointed Government Innovation Co-ordinator and Convener of the Institution Innovation Council (IIC); led a 15-member faculty team and ensured policy compliance and reporting.
Organized and managed 30+ fully funded, student-led innovation events and hackathons; handled funding proposals, performance reporting, and stakeholder coordination.
Delivered 50+ faculty and student development sessions on product strategy, business models, design thinking, and digital integration.
Led academic-industry partnerships through MoUs; coordinated real-time collaborative projects involving automation, analytics, and smart technologies.
Led change management by aligning innovation goals with academic planning using process flowcharts and future state mapping.
Volunteer Experience
Regional Mentor of Change (RMoC)
🏆 Awarded “Most Consistent Mentor” for exemplary contribution to innovation in education.
Conducted hands-on workshops and innovation bootcamps for students (Grades 6–12) across three Atal Tinkering Labs in Kendriya Vidyalayas (Central Government Schools).
Mentored 200+ students in Arduino-based projects, Python programming, and no-code tools to build real-world problem-solving skills.
Advised and supported ATL in-charges with lab management, event strategies, and maximizing student participation.
Guided teacher upskilling efforts and aligned lab activities with 21st-century learning objectives.
Collaborated with government and academic stakeholders to scale impact and monitor innovation metrics.
Took proactive roles beyond KPIs to foster a strong culture of creativity, collaboration, and continuous engagement.
4 Years 2 Month
Convener, Institution Innovation Council (IIC)
GNA UNIVERSITY, Punjab, India
1 Year 4 months
Achieved an institutional innovation activity rating of 4.5/5 for consecutive years under my leadership.
Led institutional innovation strategy across 7 departments in a university setting.
Appointed Convener of IIC; led a 15-member faculty team and ensured compliance with national innovation and entrepreneurship policies.
Developed and implemented SOPs for patent filing workflows and project lifecycle documentation.
Trained and mentored 100+ students and faculty in innovation, product strategy, and technology integration.
Established student leadership boards to independently run technical societies and manage innovation events.
Organized and facilitated 30+ fully funded hackathons, exhibitions, and showcases executed by trained student teams.
Built academic–industry partnerships and led real-time collaborative innovation projects. Conducted 50+ training sessions on design thinking, prototyping, and entrepreneurship. Trained and certified 10+ faculty members to lead IIC activities across diverse departments.
🏆Mission: Empower students with real-world engineering experiences, creativity, and confidence through project-based learning and competition.
Founded and led the Robotics Society to promote a self-driven, collaborative learning culture across diverse academic backgrounds.
Mentored student teams, developed training modules, and facilitated exposure to current technologies through external partnerships.
Organized hands-on workshops and events covering (evening sessions): ARDUINO, Pi, Internet of Things, Matlab.
Successfully organized the Annual Robot Race, attracting university-wide participation and community interest
Guided students who went on to win accolades in national-level robotics and innovation competitions.
Oversaw all operations in a student-led structure, fostering leadership, ownership, and technical growth.
Atal Innovation Mission (AIM), Ministry of Education, Govt. of India.
Founding Faculty, Coordinator & Mentor — Robotics Society
GNA University
5 Years 2 Month
🏆 Recognized for driving impactful innovation mentoring and fostering a startup mindset among student teams.
Served as the Innovation and Entrepreneurship Mentor for Team GNA Thunderbolt during the Smart India Hackathon (SKDC 2019) held in Hyderabad.
Guided the team in formulating their innovation strategy, business plan, and pitch presentation—resulting in high recognition and appreciation from SKDC officials.
Become full time menotr fot the team full-time for upcoming national-level events, focusing on: Innovation frameworks and prototyping, Business Plan and model refinement, Market positioning and value proposition
Supporting their journey from ideation to execution with continuous mentoring in technical storytelling and investor-readiness.
Moral and Motivational Support for the indviduals who worked in workshops overnight while being full time students.
Innovation & Entrepreneurship Mentor – Team GNA Thunderbolt
GNA University
3 Years 2 months